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A weekly roundup of curated posts and helpful insights about the digital experience

A weekly roundup of curated posts and helpful insights about the digital experience

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💭 Black Friday and Personalization | XS’ Issue #42

Nowadays, we all are familiar with the situations like this - bombarded with deals from all sides.However…The question is, how much do all these deals resonate with you?…The importance of personalization for Black Friday deals cannot be overstated.When you cr…


💭 Composable Content | XS’ Issue #41

What Is Composable Content?Composable content, as Contentful describes, is digital content, such as words and images, that has been broken down into small but meaningful pieces and can be used in any combination across a variety of digital channels and custom…


💭 Predictive Personalization: Anticipate Customers’ Needs and Wants | XS’ Issue #40

What Is Predictive PersonalizationOne of the latest trends in personalization is predictive personalization.Predictive personalization uses data and analytics to anticipate what a customer wants or needs and then provides them with relevant content or product…


💭 Automation Bias: Are We Over-Relying on Automations | XS’ Issue #39

What Is Automation BiasAutomation bias occurs when individuals rely too heavily on automated decision-making systems and ignore their own intuition or other available information.This can lead to inaccurate decisions and potentially harmful outcomes.One poten…


💭 Above the Fold Optimization | XS’ Issue #38

What Is Above the FoldWhen it comes to web design and digital marketing, above the fold refers to the portion of the page that is visible without scrolling. This term comes from newspaper design, in which the most important stories are placed "above the fold"…


💭 Achieve Profitable Growth with Account-Based Marketing Personalization | XS’ Issue #37

What Is Account-Based Marketing?In short, account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting and engaging specific accounts rather than individual leads.ABM aims to generate more revenue from fewer, bigger deals b…


💭 Data Enrichment: A Complete Introduction | XS’ Issue #36

What Is Data EnrichmentData enrichment is the process of adding additional information to data that already exists. This can be done in a number of ways but usually involves either supplementing existing data with new data from external sources or connecting …


💭 How to Succeed in B2B Personalization at Scale | XS’ Issue #35

Business-to-business (B2B) personalization is the process of tailoring content and marketing messages to the specific needs and interests of B2B customers or prospects. By understanding each customer's unique business challenges and pain points, B2B marketers…


💭 What, Why, and How of Anonymized Data | XS’ Issue #34

Anonymized data is defined as data that has been modified to remove personal identifiers. This can be done through a variety of methods, such as pseudonymization or aggregation.When anonymizing data, it is important to consider the balance between privacy and…


💭 A Quick Guide to Data Orchestration | XS’ Issue #33

Data orchestration is managing and coordinating data from multiple sources to create a cohesive, consistent view of that data. Data orchestration includes tasks such as data integration, data quality management, and data governance.Data orchestration aims to …


💭 Database Schemas Explained in 2-mins | XS’ Issue #32

What Is a Database SchemaA database schema is a blueprint for a database. It defines how data is organized and how it is to be accessed. A well-designed schema can make a database more flexible and easier to use.A schema also includes information on who can a…


💭 A Brief Overview of Data Warehouse | XS’ Issue #31

What Is Data WarehouseA data warehouse is a centralized repository of integrated data from multiple sources. It is used to support decision making by providing easy access to historical data.Data warehouses typically use a batch-oriented architecture, which m…


💭 Importance of Contextual Relevance | XS’ Issue #30

Businesses have long known the importance of contextual relevance in providing a great customer experience.In the brick-and-mortar days, this meant being aware of what was going on in the customer's life and what they might need help with.In the digital age, …


💭 What, How, and Why of Serverless | XS’ Issue #29

In the technology world, "serverless" is a hot word. But what does it mean, and why should you care? In this article, we'll give you a quick overview of what serverless is, how it works, and why it's a big deal.What Is ServerlessServerless is a cloud-computin…


💭 Overview of Data Lake | XS’ Issue #28

Data lakes are becoming increasingly popular due to their ability to store huge volumes of data at a low cost. This week, we'll give you a brief overview of data lakes and discuss some of the benefits they offer businesses.What Is Data LakeA data lake is a ce…


💭 Introduction to Content Orchestration | XS’ Issue #27

Do you have a lot of content, but feel like you're not quite sure what to do with it all?You're not alone.In today's digital world, it can be tough to keep up with the latest trends and know how to use your content in the most effective way possible. That's w…


💭 The Importance of Experience Design in 2022 | XS’ Issue #26

In today’s world, it’s not enough to just have a great product anymore. You also need to have a great experience to go along with it. That’s where experience design comes in. Today, we’ll discuss with you what experience design is and how you can use it to im…


💭 Webhooks Explained Under 1-Minute | XS’ Issue #25

In a world where API integrations are key to business success, it's no wonder that webhooks have become so popular. But what exactly is a webhook, and why is it so important for headless architectures?What Is a Webhook?A webhook is an API that is used to prov…


💭 What Is GraphQL for Beginners | XS’ Issue #24

GraphQL has taken the developer world by storm. It is a query language that allows developers to interact with APIs in a more efficient way. In this issue of Experience Stack Newsletter, we will give you a brief overview of what GraphQL is and how it works.Gr…


💭 REST API Explained for Beginners | XS’ Issue #23

REpresentational State TransferAn API, or application programming interface, is a set of rules that define how applications or devices can connect to and communicate with each other.A REST API is an API that conforms to the design principles of the REST, or r…