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💭 Above the Fold Optimization | XS’ Issue #38

💭 Above the Fold Optimization | XS’ Issue #38
By Esat from Experience Stack • Issue #38 • View online

What Is Above the Fold
When it comes to web design and digital marketing, above the fold refers to the portion of the page that is visible without scrolling. This term comes from newspaper design, in which the most important stories are placed “above the fold” on the front page so that readers can see them without unfolding the paper.
This area is sometimes called “prime real estate” because it’s the first thing visitors see when they land on a site.
Above the Fold Optimization
  • The Relationship Between Above the Fold and Conversion Optimization
Since users are often inundated with choices and information online, it’s important to make a good first impression. That’s why designers and marketers place such an emphasis on what appears above the fold.
So how does all this relate to conversions?
Simply put, the content that appears above the fold on your website directly impacts your conversion rate.
If your above-the-fold content is well-designed and relevant to your target audience, it will entice users to stay on your site and explore further. However, if it’s poorly designed or irrelevant, users will likely bounce from your site without taking any desired actions.
In short, the better your above-the-fold content is, the higher your conversion rate will be.
  • The Relationship Between Above the Fold and Search Engine Optimization
Above-the-fold content can have a big impact on your SEO. This is why it’s important to make sure that your website’s content is visible above the fold. Here are a few tips to help you do just that:
  1. Use large, attention-grabbing headlines: Headlines are one of the first things that users will see when they land on your site, so make sure they’re eye-catching and relevant to the rest of your content.
  2. Use high-quality images: Images can also help grab users’ attention and encourage them to scroll down and learn more about your content. Just make sure to use high-quality images that are relevant to your topic.
  3. Use clear and concise text: When it comes to the actual text on your website, less is more. Use clear and concise language to make it easy for users to scan your content and find the information they’re looking for.
  4. Break up your content: No one wants to read a huge block of text. To make your content more user-friendly, break it up into smaller paragraphs with headlines in between. This will make it easier for users to digest your content and find the information they need.
  5. Use calls-to-action: Calls-to-action (CTAs) can help encourage users to take action, such as scrolling down to learn more about your content or clicking through to another page on your site. Make sure your CTAs are clear and concise and placed in an easily visible spot on your page.
Rounding Up the Stack
Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
  • Common Barriers to Account-Based Marketing Personalization (And How to Overcome Them)
There are some common barriers to effective ABM personalization that can prevent you from achieving the results you want. In this blog post, you’ll explore five of those barriers to ABM personalization and how to overcome them:
  • How to Use Predictive Customer Analytics to Convert Users
Know what your customers will do before they do it with predictive customer analytics. Use it to refine product pricing, inform marketing campaigns, decrease churn, and increase lifetime value:
  • Drive Success with an Engaging Customer Education Program
What goes into designing a strategic customer education program to engage time-crunched professionals? Learn customer education best practices, tips, and trends in this interview with Tomas Nosek, Director of Customer Enablement at Kontent.ai:
  • Edge Computing Is the Road to Customer Experience Nirvana
As devices create massive volumes of data, edge computing will allow brands to react to customer engagement at lightning speed:
  • The Secret to Building a Useful MarTech Stack
Want to ensure the success of your MarTech investments? Here’s a simplified approach to implementing your MarTech stack:
Podcast Episodes
In this episode, Kailey sits down with John Sheldon, Chief Marketing Officer at SmileDirectClub, to discuss marketing differences pre and post iOS 14.5, insights you can gain from observing customers in stores, and the consumerization of healthcare:
Good Data, Better Marketing
Good Data, Better Marketing
In this podcast, Niall Edwards, VP of Technology at The LEGO Group, discusses what to watch out for and focus on beyond the technology change. LEGO were early adopters of MACH architecture, and Niall shares their experiences (good, bad, and ugly):
The MACH Alliance Podcast
The MACH Alliance Podcast
Videos and Webinars
  • How Hubspot Approaches Freemium Acquisition
How Hubspot Approaches Freemium Acquisition | Scott Tousley
How Hubspot Approaches Freemium Acquisition | Scott Tousley
Guides, Case Studies, and Reports
  • Customer Attrition Analysis and Optimization
Learn how to calculate customer and logo attrition, why customer attrition matters, its common causes of it, and how to improve attrition rates:
Upcoming Events and Webinars
  • Build a Reactive Backend for a Web App
Convex is a JS-powered database and backend for web apps that’s reactive — you can use it to create endpoints and queries that update automatically when data changes. Tom Ballinger will teach us how:
Tuesday, October 4 @ 7.30 pm GMT+2
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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Esat from Experience Stack

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