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💭 Achieve Profitable Growth with Account-Based Marketing Personalization | XS’ Issue #37

💭 Achieve Profitable Growth with Account-Based Marketing Personalization | XS’ Issue #37
By Esat from Experience Stack • Issue #37 • View online

Account-Based Marketing + Personalization = Profitable Growth
What Is Account-Based Marketing?
In short, account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting and engaging specific accounts rather than individual leads.
ABM aims to generate more revenue from fewer, bigger deals by aligning your sales and marketing teams around a common set of target accounts. This alignment allows you to tailor your outreach and messages to better resonate with each account, increasing the likelihood of success.
How Personalization Can Impact Account-Based Marketing
In account-based marketing, personalization is key.
By tailoring your messages and content to fit your target accounts’ specific needs and interests, you can significantly increase the likelihood of conversion.
There are a few simple ways to get started with account-based marketing personalization:
  1. Have the right data strategy
  2. Choose the right tech stack
  3. Align the sales and marketing teams
  4. Segment your target accounts
  5. Uncover the customer journeys and intent
  6. Create use cases and hypothesis
  7. Develop personalized content (and campaigns)
  8. Measure and analyze results
3 Account-Based Marketing Personalization Tactics for Profitable Growth
1. Headline Personalization
You can tailor the headline messages for the different target accounts. Using different firmographic variables such as industry, location, revenue, company size, etc., would be highly beneficial for creating different variations to target your accounts.
2. Social Proof Personalization
You can personalize the social proofs for each target account by using relevant logos, reviews, and testimonials to match not only their wants and needs but also their industry, company size, location, etc.
3. Case Study/Success Story Personalization
Personalizing featured success stories is a great way to make sure you provide the right content for your audience.
When you personalize featured case studies and success stories, you are making it clear that you care about their interests and needs. This will help build trust with your audience and make it more likely for people to return again and again to learn more from you.
Rounding Up the Stack
Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
  • Using Website Personalization for Effective Account-Based Marketing
In this blog post, you’ll explore the basics of account-based marketing personalization and discuss some of the benefits you can expect from using it. You’ll also have tips for getting started with your own account-based marketing personalization strategy:
  • Composable Architecture and the Power of Customization
Ultimately, composable architecture provides a platform where nearly anything is possible. Companies can provide customers with meaningful online interactions and customized digital experiences:
  • 3 Things Customers Expect from Marketers to Prove That They’re Human
Put the human touch back into AI-powered marketing automation by affirming these values:
  • Scenes From an Italian Restaurant: Great Customer Experience, Personalized Touch
Great CX comes from unexpected personalization and human connection. Ready to take on these CX lessons over pasta and bread:
  • How to Set Up a Localization Workflow
Here, you’ll have a step-by-step localization workflow you can reference for your business’s website localization efforts. You’ll also read some key features that your website localization tools should contain to facilitate effective localization.
Podcast Episodes
  • Drawing a Line Between Data in Sports and Marketing - Data Unlocked
In this episode, Kim Larsen, SVP of Business Data Science at WHOOP, discusses WHOOP’s work, using data to predict and model sports outcomes, the difference between sports predictions and customer predictions, and more:
Data Unlocked
Data Unlocked
Videos and Webinars
  • Headless Architecture Fundamentals - The Basics You Need to Know
This video is for those who are moving toward headless and want to understand the fundamentals and considerations of headless architecture without getting too bogged down in detail:
Headless Architecture Fundamentals - The Basics You Need to Know
Headless Architecture Fundamentals - The Basics You Need to Know
Guides, Case Studies, and Reports
  • 9 Best JavaScript Frameworks to Use in 2022
This article will introduce to you the best JavaScript frameworks that provide developers with the building blocks to create application software:
Upcoming Events and Webinars
  • Enable Data-Driven CX with Powerful Analytics
With the right analytics strategy, your business will have access to a goldmine of information about customer experience.
Tuesday, September 27 at 11 am PT / 2 pm ET
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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Esat from Experience Stack

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