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By Esat from Experience Stack

💭 An Introduction to Content Federation | XS’ Issue #20

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💭 An Introduction to Content Federation | XS’ Issue #20
By Esat from Experience Stack • Issue #20 • View online

An Introduction to Content Federation
When most people think of content management, they think of a single system used to manage all the content on their website. However, there are alternative methods for managing content that can be just as effective.
One such method is content federation - a practice that involves consolidating all of your company’s content into a single repository. This allows for streamlined access and better organization across all channels.
In this issue of Experience Stack Newsletter, we will explore what content federation is and how it can benefit your organization.
What is Content Federation
Content Federation is the ability to bring data together from multiple sources and backends via API, into a single repository without migrating the content or having multiple versions of it. In common experience architectures, a federated content hub serves as the “aggregation layer”.
With content federation, when data changes in an external source, the other systems are automatically updated to reflect those changes. This helps make sure that the end-user always has the most up-to-date information.
Key Benefits of Content Federation
As the amount of content on the internet has exploded, so too has the need for effective ways to manage and organize it all. Content federation offers a number of key benefits for businesses, including
  • having the ability to use real-time data
  • making it easier to use APIs
  • maintaining data integrity
  • preventing content silos
Resources to learn more about content federation:
Rounding Up the Stack
Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
  • Why Your Modern Data Stack Needs Data Governance
The marriage of data control and data visibility is called data governance. Data governance and democratizing data are two sides of the same coin:
  • The Future of Personalization and 1st Party Data
Using first-party data to inform your personalization programs is a cornerstone of data-driven, customer-centric strategies intended to serve digital-first consumers:
  • Getting Started With Content Operations
“Content operations is all about making sure you have the right people, processes, tools, and systems in place to work effectively and efficiently, and it helps your team to scale with impact”:
  • Why Reusing Content Is Better than Repurposing Content
Many organizations can do better using the content they’ve created. Too many focus their efforts on repurposing old content instead of reusing existing content:
  • Identity and Attribution Can Give Your First-Party Data Strategy a Boost
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity:
Podcast Episodes
During this episode, you’ll learn about tools and platforms to gain control of the customer experience and maximize efficiencies through automation, AI and bots without losing the human touch:
Doing CX Right
Doing CX Right
Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation:
Content Strategy Insights
Content Strategy Insights
Videos and Webinars
  • Leading Content Design
You will learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact:
Leading Content Design
Leading Content Design
Guides, Case Studies, and Reports
  • Understanding Change Data Capture (CDC): Definition, Methods, and Benefits
This post will define CDC, its benefits, the various implementation approaches, and how to design a modern data stack based on CDC:
Upcoming Events and Webinars
  • Headless Commerce Summit
You’ll hear the strategic business case for going headless, discover the latest technologies to boost your business and get tactical advice from experts who have built top e-commerce sites.
🗓 Monday, May 23 – Tuesday, May 24, 2022
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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