Experience Stack

By Esat from Experience Stack

💭 Cookieless Personalization: Get Ready for the Cookieless Future | Issue #2



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💭 Cookieless Personalization: Get Ready for the Cookieless Future | Issue #2
By Esat from Experience Stack • Issue #2 • View online
Before diving into this week’s newsletter, I’d like to share with you some great news:
Experience Stack Podcast is live on Spotify 🎉
Right now, there is only a channel trailer. However, there will be tips, tricks, and insights from experience experts in the upcoming weeks and months.
You can follow the Experience Stack Podcast on Spotify! 

Experience Stack | Podcast on Spotify
Cookieless Personalization: Create Personalized Experiences Without Tracking
As businesses, we’re always looking for ways to create more personalized experiences for our customers. But while personalization is essential, it can also be tricky - especially when it comes to tracking customer data.
On top of that, customers want personalized experiences, but they don’t want to be tracked.
How can we, as businesses, deliver personalized experiences without tracking customers’ activities?
One way of doing that is by using the cookieless personalization approach.
Cookieless personalization allows us to create tailored experiences for our customers without tracking their behavior or using third-party cookies. By using this approach, we can protect our customers’ privacy and still provide them with the personalized experiences they desire.
Kat Warboys from Hubspot summarizes the cookieless future and respecting customer data in a phenomenal way:
For marketers, it’s an important reminder about doing right by customers, especially when it comes to respecting their data. Companies that choose to abuse customer data can certainly grow, but in the long run, that growth will cost them their customers’ trust — that’s not really growth at all, it’s debt. But companies that protect data and use it thoughtfully to make customers’ lives just a little bit easier will be the ones that do well.”
The bottom line is that cookieless personalization is a great way to create personalized experiences for your customers while respecting their data.
This approach uses data (zero-party and first-party data) gathered from past interactions with your customers to create a personalized experience without the need for cookies or other tracking mechanisms.
There are several reasons to be optimistic as we move toward a cookieless future, and the primary message is the increasing importance of zero-party and first-party data because 69% of consumers say they appreciate personalization, so long as it’s based on data they’ve shared with a business directly.
More resources about cookieless personalization:
Marketing Beyond Cookies cartoon | Marketoonist | Tom Fishburne
Top Data Trends for 2022: The Rise of First-Party and Zero-Party Data
Rounding Up the Stack
Blog Posts
These are the articles from last week that caught our attention:
*We were planning to keep blog posts around 5-6, but this time we exceeded the number 😊 However, we believe that reading these pieces will be worth your time.
  • How to Bring Empathy to Your Customer Experience Strategy
In this post, you’ll discover what empathy really means to customer experience, plus actionable advice on how to introduce it into your marketing strategy.
  • These Are the 5 Trends That Will Dictate Digital Experience in 2022
With the pandemic forcing us to rely on technology, the world’s digital transformation has been expedited like never before. So what trends will shape digital experience in 2022?
These are the 5 trends that will dictate digital experience in 2022
  • 9 Exciting Personalization Trends to Watch for in 2022
In this blog post, you’ll explore 9 personalization trends that could become more popular in 2022. Some may seem obvious, but others may surprise you.
9 Exciting Personalization Trends to Watch for in 2022
  • Digital Experience Examples that Feel Like They’re From the Future
When it comes to the digital experience, it can be easy to lose sight of the forest when you’re focused on the trees. To help you see the bigger picture, here are a few cutting-edge digital experience examples as well as some advice on how you can create them in your own organization.
Digital Experience Examples that Feel Like They're From the Future
  • Where Should the Digital Analytics Function Reside Within the Organization?
What are the factors to consider when deciding where the analytics function should reside? Marketing or Product. 
Where Should the Digital Analytics Function Reside within the Organization? - Adam Greco
  • How to Leverage Intent and Engagement in the Buying Cycle
Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or third-party content. Applying intent data to buying cycles can help foster customer engagement.
  • Remix vs. Next: Which React Meta-Framework Should You Use?
There are many frameworks built on top of React today, including Gatsby, Next.js, Remix, Redwood, Blitz, and others. But recently Remix has become heavily discussed and compared to Next.js as an alternative. In this article, you will explore the similarities and differences between the two frameworks.
Remix vs. Next: Which Meta-Framework Should You Use? - Prismic
  • Headless CMS and No-Code Website Builders: What to Choose?
So how do you choose between a headless CMS and a no-code website builder? When selecting a tool for a future project, it’s essential to consider the needs of your team and the features of your product. In this article, you’ll explore the advantages and disadvantages of each as well as the nuances of choosing between them.
Headless CMS and No-Code Website Builders: What to Choose?
Episodes we’ve liked listening most from the last week’s podcast episodes: 
  • CX Files
CX Files
CX Files
  • The CX Leader Podcast
The XM Institute has recently published its report, “The State of CX Management” which examines the CX efforts and maturity of several companies. Host Steve Walker welcomes back Moira Dorsey from the XM Institute to discuss the findings from the report.
The CX Leader Podcast
The CX Leader Podcast
  • The Intuitive Customer Podcast
In this episode, you’ll learn how the Voice of the Product can change how experiences occur in the future and why it should be a significant part of your customer strategy today.
The Intuitive Customer Podcast
The Intuitive Customer Podcast
Videos and Webinars
  • Headless Commerce in 2022 - Future of MACH Architecture
Digital has emerged as the primary business channel and headless technology is now a standard for building digital platforms. This video runs through a few of the most interesting trends for 2022.
Headless Commerce in 2022 - Future of MACH Architecture
Headless Commerce in 2022 - Future of MACH Architecture
Upcoming Events & Webinars
  • Introduction to Customer Data for Personalization
🛠 In this lesson, you’ll learn all about data types, data privacy as it relates to personalization, how to segment anonymous visitors, what data-driven profiles are and how to create them, and much more.
🗓 Wedenesday, January 26, 2022 | 7.30 am PT / 10.30am ET / 4.30pm CET
Introduction to Customer Data for Personalization
  • Proving the Business Value of Customer Experience
🛠 In this webinar, you will learn:
  1. How exceptional CX drives greater revenue per customer and lowers churn
  2. Why do customers who stay longer spend more with your brand
  3. How referrals impact your bottom line
🗓 Wednesday, January 19 at 11 am PT / 2 pm ET / 8 pm CET
WEBINAR: Proving the Business Value of Customer Experience
That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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