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💭 Importance of Contextual Relevance | XS’ Issue #30

💭 Importance of Contextual Relevance | XS’ Issue #30
By Esat from Experience Stack • Issue #30 • View online

Importance of Contextual Relevance in the Digital Customer Experience
Businesses have long known the importance of contextual relevance in providing a great customer experience.
In the brick-and-mortar days, this meant being aware of what was going on in the customer’s life and what they might need help with.
In the digital age, it means understanding how customers are interacting with your brand online and providing them with relevant content and experiences across all channels.
Here we’ll take a closer look at why contextual relevancy is so important, and some ways to ensure your business is delivering an excellent digital customer experience.
What Is Contextual Relevance
When it comes to marketing, contextual relevance is key.
Contextual relevancy is all about making sure that your marketing material is relevant to the specific situation that your audience is in. In other words, it’s about making sure that your message is targeted and tailored to meet the needs of your audience at that particular moment.
Contextual relevance is understanding how your content fits within the greater context of your customer’s journey. It’s about creating content that is not only relevant to your audience, but also timely and useful.
There are a number of different factors that can influence the level of contextual relevancy for your marketing material.
  • One of the most important factors is timing. Timing is everything when it comes to marketing, and if you’re not timing your messages correctly, then you’re not going to be very successful in reaching your target audience.
  • Another important factor is location. If you’re targeting a local audience, it’s important to ensure that your marketing material is relevant to their specific location.
  • Finally, another factor that can influence the level of contextual relevancy for your marketing material is personalization. If you’re using generic content, it will not be very relevant to your specific audience. However, if you’re using targeted and tailored content, you can be sure your message will be much more relevant to your target audience.
When it comes to contextual relevancy, it’s important to remember that it’s not just about making sure that your message is relevant to your audience at that particular moment. It’s also about making sure that your message is timely and accurate. After all, if your message is relevant but not accurate, then it will not be very effective in reaching your target audience.
Why Is Contextual Relevance Important in the Digital Customer Experience
Contextual relevance is important in the digital customer experience for a number of reasons.
  1. First, it helps ensure that customers are seeing the most relevant and targeted content possible. This is especially important given the vast amount of information and choices available online. By being relevant and targeted, businesses can reduce the likelihood of customers feeling overwhelmed or becoming frustrated with their experience.
  2. Second, contextual relevance can help improve conversion rates by making it more likely that customers will see content that is relevant to their needs and interests. This is because relevant content is more likely to capture attention and encourage engagement than irrelevant content.
  3. Finally, contextual relevance can also help build trust and credibility with customers. When customers see that businesses are able to provide them with relevant and targeted content, they are more likely to trust and respect the business. This can lead to repeat business and long-term customer loyalty.
Overall, contextual relevance is an important factor to consider in the digital customer experience. By ensuring that customers see relevant and targeted content, businesses can improve conversion rates, build trust and credibility, and create a more positive overall experience for their customers.
Rounding Up the Stack
Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
  • CX Is Changing. Is Your Martech Changing with It?
Brands that want to be successful in customer experience will have to adapt their MarTech models to become more agile:
  • How Many Content Types Do You Need?
For those who haven’t worked with content types before, a frequent question is how many are needed? This article will look at some best practices for how to structure content types with the right level of granularity:
  • 3 Trends Shaping the Modern Data Stack
Industry pioneers – Fivetran CEO George Fraser, Databricks CEO Ali Ghodsi, dbt Labs CEO Tristan Handy – discuss what’s next for the tooling and technologies powering data analytics and engineering:
  • The Future of Enterprise Content Strategy Is Composability
Composable content builds better digital experiences faster than ever:
  • Turbocharge Enterprise Agility with Composable Technology
There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses are embracing composable technology stacks that balance flexibility and efficiency with rich sets of powerful capabilities:
Podcast Episodes
Journey orchestration became a key fundamental in terms of connecting experiences in the context of the journey and then making personalization and individualization decisions based on where the customer is on that journey and where they are on multiple journeys:
Be Customer Led
Be Customer Led
Videos and Webinars
  • APIs vs. Microservices
Find out the key differences and understand each term’s key concepts:
APIs vs Microservices (How different are they?)
APIs vs Microservices (How different are they?)
Guides, Case Studies, and Reports
  • What Is Buyer Intent, and Why Is Analyzing It Key for Your Bottom Line?
If someone’s interested in buying and they’re progressing through the buying cycle, whether they’re people on computers or mobile shoppers having micro-moments, they possess buyer intent:
Upcoming Events and Webinars
  • Visual Page Building With Plasmic
You can build production-grade web applications using a drag-and-drop visual page builder. In this episode, Yang Zhang will teach us how to do it with Plasmic:
Thursday, July 28 @ 6.30 pm GMT+2
Visual Page Building With Plasmic
That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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Esat from Experience Stack

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