Shopping Experience refers to the combination of physical
elements in shopping. Whether it’s big retailers adding digital technology to their physical stores or digital-first brands moving into brick-and-mortar, ‘phygital’
is what we call it.
This omnichannel sales approach assists businesses in creating a fully integrated physical and digital presence.
Having a physical store lets you provide experiences you can’t accomplish online, and having an online store gives customers the flexibility to choose how they shop, pay, and fulfill their orders.
Here are some of the benefits of phygital shopping:
- tailored shopping experiences and recommendations
- better customer experiences
- higher brand awareness
- increase in sales
Whether your business originated online or offline, combining your physical and digital stores is a proven sales and marketing strategy.
Here are a few examples of retailers trying and succeeding with phygital shopping experiences: