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💭 Structured Content | XS’ Issue #21

💭 Structured Content | XS’ Issue #21
By Esat from Experience Stack • Issue #21 • View online

Everything You Need to Know About Structured Content in 60 Seconds
In this part, we’ll break down everything you need to know about structured content, including what it is, how to use it, and the benefits it can offer your business.
What Is Structured Content?
Structured Content is content that is organized and designed to be reusable and flexible for a variety of different end projects. This requires content to be modeled in a modular way which allows teams to create a central content repository where content is treated as data and can be called upon in a variety of different circumstances.
Why Is Structured Content Important?
Structured content refers to any type of content that is organized into a specific format, such as headings, lists, and tables.
The biggest benefit of structured content is content reuse. Instead of creating, re-creating, copying, and pasting content, authors create it once. Moreover, this type of content is easy for readers to scan and absorb, and it helps search engines more effectively index your site.
Structured content can be:
  • written once and utilized across several channels
  • leveraged via third-party APIs.
  • easily prototyped.
The main goal of structured content is to treat content as data both from an internal and external perspective.
Here are more resources for you to deep dive into Structured Content:
Rounding Up the Stack
Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
  • Why the Modern Retailer Needs a Modern Data Stack
A modern data stack is fundamental to gaining the data visibility retailers need to deliver seamless personalized omnichannel experiences:
  • 6 Tips for Designing a Total Experience
Total experience bridges user, customer, and employee experience disciplines into one transformational experience that unifies every customer touchpoint:
  • Headless Architecture: Seven Things to Know
You may be familiar with the term headless architecture, but not sure what it entails or how you would use this type of architecture. Here are seven things about headless architecture to help you learn more about it:
  • How to Decide Which Events to Track?
Learn about the framework that will help you decide which events to track, what data to gather, and which pitfalls to avoid:
  • What Is Customer Experience Innovation?
When it comes to customer experience innovation, it’s about taking that to the next level. If optimization is the bare minimum that you should be doing, innovation is maximizing the long-term value of your brand and building a competitive edge to set you apart from the other brands in your category:
Podcast Episodes
This episode will discuss the recent market trends, how to use the right data, testing best practices, and more:
Data Unlocked
Data Unlocked
Marylin Montoya sits down with Jeremy Epperson of ConversionAdvocates, a CRO agency that specialized in data analysis. Jeremy believes agility is key in experimentation and that it can even trump exorbitant budgets, thus allowing smaller companies to take market share from giants:
1000 Experiments Club
1000 Experiments Club
Videos and Webinars
  • MACH Architecture vs. Composable Commerce
This video takes a look at both software architecture concepts and helps you understand and differentiate, what they are and how they play a role in designing and developing modern-day commerce platforms:
MACH Architecture vs. Composable Commerce
MACH Architecture vs. Composable Commerce
Guides, Case Studies, and Reports
  • Micro Frontends - A Complete Guide
Micro Frontends is a concept of breaking huge frontend applications into smaller and manageable pieces:
  • Data Integration Guide: Techniques, Technologies, and Tools
Accessing and analyzing data that is spread across multiple systems can be a challenge. To address this challenge, data integration can be used to create a unified view of your organization’s data:
Upcoming Events and Webinars
  • Harnessing the Power of Customer Data: A Retailer’s Primer
Join this live, hour-long webinar to learn how modern retailers can unlock and unify their customer data to maximize ROI through informed decision-making, smarter marketing campaigns, and seamlessly connected experiences:
🗓 Thursday, June 2 at 10 am PT / 1 pm ET
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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Esat from Experience Stack

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