In this part, we’ll break down everything you need to know about structured content, including what it is, how to use it, and the benefits it can offer your business.
What Is Structured Content?
is content that is organized and designed to be reusable and flexible for a variety of different end projects. This requires content to be modeled in a modular way which allows teams to create a central content repository where content is treated as data and can be called upon in a variety of different circumstances.
Why Is Structured Content Important?
Structured content refers to any type of content that is organized into a specific format, such as headings, lists, and tables.
The biggest benefit of structured content is content reuse. Instead of creating, re-creating, copying, and pasting content, authors create it once. Moreover, this type of content is easy for readers to scan and absorb, and it helps search engines more effectively index your site.
Structured content can be:
- written once and utilized across several channels
- leveraged via third-party APIs.
- easily prototyped.
The main goal of structured content is to treat content as data both from an internal and external perspective.
Here are more resources for you to deep dive into Structured Content: