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💭 Structured Data | XS’ Issue #17

💭 Structured Data | XS’ Issue #17
By Esat from Experience Stack • Issue #17 • View online

Structured Data Explained Under 60 Seconds
In business, data is everything.
Without accurate and timely data, it’s difficult to make informed decisions that can help your company grow.
However, not all data is created equal. There are two main types of data:
  • structured
  • unstructured.
Understanding the differences between these two types is critical for business owners who want to make the most of their data. This week, we’ll break down structured data and explain how it can benefit your business.
What Is Structured Data?
Structured data is a type of data that is arranged in a structured, systematic way. This means that it is organized according to certain rules or conventions and that it can be easily accessed and used by computer systems.
Structured data includes things like structured databases, XML files, and datasets from scientific studies.
While structured data has many applications in business and other fields, it is especially useful for tasks like analyzing trends or making predictions based on large datasets.
Its main advantage lies in its ability to be quickly parsed and analyzed by computers. Overall, structured data represents an important tool for unlocking the power of big data in today’s digital age.
Benefits of Structured Data
  • Easily used by business users: By using structured data in their systems and databases, businesses can more easily extract important insights and trends from the huge volume of information they collect.
  • Easily used by ML algorithms: Because structured data can be managed and manipulated with software tools, it is ideal for machine learning applications and other tasks that require large amounts of data processing.
Disadvantages of Structured Data
While structured data offers many benefits, there are also some potential drawbacks to consider.
  • Specific purpose usage: Structured data with pre-defined rules may only be utilized for its intended purpose, restricting various commercial use-cases.
  • Limited storage options: Structured data is often kept in relational databases or data warehouses, both of which have fairly strict forms. If you need to make changes to your records, you must update all of the structured data.
Structured Data vs. Unstructured Data
Learn more about structured data:
Rounding Up the Stack
Each week, we try to read, listen, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
  • Why You Should Be Modelling Content
With the advent of headless CMSs or Content as a Service (CaaS), ‘Content Modelling’ has been thrown around as a buzzword. Is content modeling a whole new process? Or has the focus on content modeling changed to a different stage of the Software Development Life Cycle (SDLC):
  • Web Analytics: Client Side, Server Side… What’s Going On?
This post explores the different methods of implementation available and key considerations for each:
  • How to Ensure the Success of Your CDP Initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful:
  • Have You Recognized the Potential of the Composable Digital Experience Stack?
Digital experience needs to be composable in nature to adapt to changing business structures with ever-changing trends, customer behavior, and technologies:
  • Common Mistakes in Implementing an Omnichannel Approach – And How to Avoid Them
The technical and user experience baseline has now climbed to such an extent that your hesitation to commit to a comprehensive omnichannel strategy could kick your business out of the competition before you even get going:
Podcast Episodes
Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways:
Content Strategy Insights
Content Strategy Insights
Stacy Sherman interviews Ethan Beute, Author and Chief Evangelist at BombBomb, to discuss best practices for leveraging videos to elicit positive emotions, enhance relationships and rehumanize business as a brand differentiator:
Doing CX Right
Doing CX Right
Videos and Webinars
  • How Composability is Disrupting Legacy DXP
You might have relied on a legacy software suite or a traditional CMS and wonder if now is the time to simply go with the latest updates or ditch those monolithic solutions for the trending composable DXP:
How Composability is Disrupting Legacy DXP
How Composability is Disrupting Legacy DXP
Guides, Case Studies, and Reports
  • 7 Exciting Customer Experience (CX) Trends to Watch for in 2022
In this trends guide, you’ll take a look at some of the most promising CX trends for 2022. You’ll also read how you can prepare your business to take advantage of these trends:
Upcoming Events and Webinars
  • 2022 Martech Landscape & State of Martech Report
Scott Brinker ofChiefMarTec and Frans Riemersma of MartechTribe will host an online session to:
  • Unveil the 2022 Marketing Technology Landscape
  • Share a State of Martech report analyzing the current trends of the industry
🗓 Tuesday, May 3, 2022, at 11:00 am EDT
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That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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Esat from Experience Stack

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