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💭 What Is an API | Issue #13

💭 What Is an API | Issue #13
By Esat from Experience Stack • Issue #13 • View online
Hey there 👋, from another issue of the Experience Stack Newsletter!
In the previous posts, we talked about MACH and JAMstack. Today, it’s all about ‘APIs’ - one of the backbones of MACH architecture and JAMstack:
  • what API is
  • what are the API types
  • how API works
  • benefits of using an API
Let’s jump to this week’s topic.
Then as always, you’ll have the best blog posts, videos, podcasts, and other types of content from last week 🚀

API (Application Programming Interface) Explained Under 60 Seconds
The term API stands for → Application Programming Interface
When you use a mobile phone application, it connects to the Internet and transmits data to a server. The server then receives the data, analyzes it, takes the appropriate steps, and delivers it back to your phone. The program then analyzes the data and displays the information you requested in a legible fashion. This is what an API is - all of this happens via API.
An API is a group of logic that takes a specific input and gives you a specific output.
Here’s an example from Technically:
  • If you give the Google Maps API an address as an input, it gives you back that address’s lat / long coordinates as an output
So far, we understand what API is and how it works. But what are the types of APIs:
  1. Internal API → API that is intended only for use within the enterprise to connect systems and data within the business. We can count Partner APIs under this category too.
  2. Public API → API that is open and available for use by any outside developer or business.
  3. Composite API → Composite APIs generally combine two or more APIs to craft a sequence of related or interdependent operations.
Whether you’re looking to streamline your operations or create a more user-friendly experience for your customers, APIs can be a powerful tool. Here are just a few of the benefits that APIs can provide businesses:
  • increases productivity
  • saves costs
  • improves connectivity and collaboration
  • enhances customer experience
Resources to learn more about API:
What's an API? - by Justin - Technically
Rounding Up the Stack
Each week, we try to read, listen, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.
These are the content from last week that we enjoyed reading and caught our attention:
Blog Posts
  • 5 Tips for a Successful Transition to Headless
As e-commerce grows, so does the headless architecture approach that allows us to overcome the shortcomings of traditional commerce and gain full control of online store management—a huge potential:
  • Your Essential Guide to Building In-Product Experiences
Here are our top tips for launching successful in-product experiences that drive maximum user engagement:
  • Talia Wolf on Emotional Targeting for Conversion Optimization
No matter how digitalized our lives and our businesses get, one thing remains constant: we make decisions based on our emotions:
  • Why Modern Marketing Teams Should Consider Going Headless
Modern marketing teams — especially within organizations that have a complex technology stack with multiple content systems — must evaluate how they can take advantage of headless:
  • Customer Care – The Key to Success
Existing customers, regular customers, loyal customers – how can you tell them apart:
Podcast Episodes
  • Data Unlocked
Rajesh Midha shares his insights on how companies can effectively use data to drive business outcomes:
Data Unlocked
Data Unlocked
  • JAMstack Radio
Brian Douglas speaks with Michel Tricot of Airbyte. This conversation examines data distribution connectors, lessons on improving flexibility within tech stacks, and tactics for leveraging community resources as a startup:
JAMstack Radio
JAMstack Radio
Videos and Webinars
  • Going Headless with John
This video will attempt to help you understand the basics of what GraphQL is and how its supports MACH and headless architectures in the world of composable commerce:
What Is GraphQL A Beginners Guide
What Is GraphQL A Beginners Guide
Guides, Case Studies, and Reports
  • Localized Marketing: Definition and How to Build an Effective Strategy (Complete 2022 Guide)
We may live in a globalized and connected world. But when it comes to marketing your business, putting your local audience first is a must:
Upcoming Events and Webinars
  • Headless Creator
Personalization is a powerful tool, but you need certain things to make it a success. In this lesson, you’ll learn about processes, education, culture, and analysis so that your personalization implementation is a successful one.
🗓 Wednesday, April 6, 2022, at 7.30 pm PT | 4.30 pm CET
That’s it from our side.
Hope you’ll enjoy the content presented above.
Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via [email protected]
And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗
Till next time 😉
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Esat from Experience Stack

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